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January 22, 2009

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Chad Bordeaux

Landing pages are not always a navigatable part of the website either. Many sites are now using custom pages based on the keywords that they are targeting for Pay Per Click campaigns. The PPC link will take them to a page that is specifically designed to create a conversion based on their desired outcome.

I have read a couple of books on the topics:

Search Engine Optimization by Kristopher Jones (CEO of Pepperjam) was excellent. I got a lot of good information throughout the entire book.

Landing Page Optimization by Tim Ash was good, but I would not recommend it to anyone who isn't specifically working in the field full time. There was a lot more detail than most Small Business Owners will ever need to know.

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