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January 01, 2009


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It's amazing how un-tapped this. The focus is so strong on getting people to a site that we forget that it's how we treat our visitors once they get there that is more important.

I think this has a lot to do with reporting. Google makes it easy to justify Adwords spending and if everything being equal, more money to Google means more conversions. What's lost, usually because it can be more difficult or time consuming to setup and test, is the small things like customized landing pages that can have a greater impact on leads and budgets.

Michael Coffey

Cisco - I couldn't agree with you more. When it comes to using either social media or interactive marketing for lead generation most people out there don't know how to get it off the ground let alone build it in such a way to segment the visitors that are coming to your site. Those that truly embrace what social media and interactive marketing can do for lead generation must focus on understanding landing page segmentation to be successful! So again I couldn't agree with you more.


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